So, you’ve purchased some new stock photography for your brand and you’re dying to use it! But before you do, take a few minutes to think about how you want to use your images. You want to get your money’s worth, right?! Yes, but you also want to make sure that the images are visually appealing, fit your brand story, and attract the right target audience.
Here are five ways to use your stock photography.
Five Ways to Use Stock Photography
The easiest way to use your images would be to just post them on Instagram as they are. Simple right? Well, yes and no. Some people don’t give much thought to the order of the images in their grid. My suggestion would be to put the images into a grid of nine to show the best fit for your images. This really helps to create a visually appealing story.
Stock photography is also great to use as a background image for quotes. Everyone loves a good quote on Instagram!
If you are not tech-savvy there are lots of great apps and easy-to-use software to add text to images. My favourites are Canva, WordSwag and Over.
3. Pinterest Graphics
If you are writing a blog post, then chances are you will also want to promote it on your other social media which may include Pinterest.
When purchasing stock photography you may have an option of purchasing landscape-oriented images or portrait-oriented images. Think about the use of your images before purchasing. Ask yourself: “will this image be suitable for all my marketing needs?”
4. Facebook Cover Photo
One of the key elements in creating a strong brand is consistency. In order to ensure you are communicating a clear message about your brand, you need strong images that are consistent across different media. That doesn’t mean having the same image on every media channel (although that is effective, too). It could be having similar brand colours, using the same fonts, or images that have a consistent look and feel.
The Facebook cover photo is a great one to update regularly. When you update your cover, all your followers will see that change in their news feed. The more activity they see, the more you will be kept top-of-mind.
5. eBook Covers
Are you in the process of creating an eBook or online resource for your audience? The images can be used for your cover and within your eBook (as long as the images are relevant to your message). Whilst it would be great to have all the images customised for your brand, sometimes it’s just not feasible. The stock photos are a great supplement to any online resource.
This is just a short overview of the ways you can use stock photography. Other ways to use styled stock photography for your brand include:
- Facebook posts
- Twitter posts
- LinkedIn posts
- Blog feature image
- Web banner
- Pop-up banner/opt-in box
- Business cards
- Desktop wallpaper
What other ways do you use stock photography? Let me know in the comments below.
Do you need stock photography for your brand? Check out my collection here.
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